Grubhub stepping up its advertising game

Grubhub is launching a gamified ad on desktop, mobile and within Snapchat. The food delivery brand is the latest to tap into gaming for its marketing efforts. The old school style game "Food's Here" is a puzzle game where players must unscramble the road that a Grubhub driver would take to deliver food to a customer. Mallorie Rosenbluth, head of social media, said "We wanted to make our advertising an engaging experience. We wanted to take control of the brand, make this a real engagement play and get a true sense of how much time our consumers spend with the game, interact with it and also reward them along the way. Grubhub dose not just want you to use its app to order food, it also wants you to use it for your entertainment. This ad will allow the user to be completely immersed with the brand.