Death by a Burrito

Chipotle's shares dropped after a Broadway star blamed the burrito chain for a recent illness. On his Instagram story, Jeremy Jordan, said "I, as you can see, am in the hospital and I have fluids in my arm because the food did not agree with me and I almost died." His illness picked up media coverage over the weekend, and by Monday Chipotle's stock fell up to 5.9%- the lowest level in almost five years. Chipotle denied any link between Jordan's illness and the chain. Besides that the company's revenue reached $1.13 billion in the quarter, falling short of the $1.14 billion estimate. To turn their business around Chipotle is adding new menu items, improving customer experience, and investing in digital delivery, and catering.