Toys R Us Dead or Alive?

Toys R Us declared chapter 11 bankruptcy late Monday night. They estimated their debt at more than five billion dollars. They were paying four hundred million dollars a year to service that debt. More than what they were spending on its stores and computer systems. The public could tell because their stores were unclean, disorganized, and way overpriced. It was more convenient and cost effected to go to Walmart or Target to get a toy rather than Toys R Us. The CEO David Brandon said the bankruptcy will give the company time to redesign the in-store shopping experience by creating interactive spaces for the kids. This will include birthday parties, product demonstration, and let employees take toys out of the boxes before purchase. He also reached out to app developers to start creating reality video games. In my opinion I do not think this plan will work. A parent compares prices, and if their prices are still higher than other stores parents will not go there.