Missed Opportunities For UAB Football

On September 1 Sam Hunt, former UAB quarterback, had a free concert in Birmingham leading to the return of UAB football. UAB hosted the free "UAB House Party" and missed a great marketing opportunity. They could have let the people buy a season ticket and get into the concert free or a regular ticket and get into the concert free, so it would actually benefit the UAB football program. It would have been a great marketing plan because the football program would have benefited and the fans of Sam Hunt would have gotten a really good deal on a concert ticket.